Story Lab of the Migros Culture Percentage

The Story Lab of the Migros Culture Percentage is a laboratory for all audiovisual narrative formats, from cinema films and series to virtual reality and games. The support provided is focused on turning ideas into a reality. We support projects during the content development phase with flexible modules that are continuously adapted to changes in the film industry – these modules include financial support, coaching and networking.

We create free spaces to experiment and try things out, therefore promoting exchanges between the individual players within and outside of the industry. Our focus is on new content, new processes and new formats. We are particularly interested in projects that break new ground in these three fields and depart from traditional approaches.

As such, the Migros Culture Percentage is committed to creating contemporary, high-quality audiovisual narrative projects in Switzerland.

Direction and animation: Sophie Laskar-Haller