Hand in hand with the Swiss film industry

The Story Lab of the Migros Culture Percentage is being implemented in cooperation with partners from the film industry.


Rachel Schmid, Director at FOCAL:

«Storytelling is one of humankind’s oldest cultural goods. People enjoy telling and listening to stories. Over the course of time, the way in which stories have been told has constantly changed. The audiovisual recordings of stories have been available for consumption for a number of years, both at the cinema and on television. These stories can now also be consumed as XR and augmented reality experiences. Technical advances are providing us with new opportunities that can be explored. The ‹Migros Cultural Percentage Story Lab› supports audiovisual artists in their exploration of these opportunities and we are delighted to be involved in this project as a partner.»


The remit of the FOCAL foundation is to develop, organize and realize vocational training opportunities for professionals in the film and audiovisual sector and thus strengthen film culture.

Solothurn Film Festival

Anita Hugi, director of the Solothurn Film Festival

«For me it is important that Solothurn offers a forum for both contemporary Swiss films and dialog among filmmakers. That’s why we have created a new section, ‹Im Atelier›. I am extremely pleased that the Migros Cultural Percentage Story Lab is a main partner of the new section. The Migros Cultural Percentage has promoted the film production process sustainably for a long time. I eagerly look forward to the impulses the Story Lab will provide in association with its partners.»


The Solothurn Film Festival has been a gathering point for Swiss cinematographers for 55 years. The event is one of the driving forces behind Swiss film culture and a venue for the public and today’s filmmakers to meet. Every January, this exhibition of the work of the Swiss film industry attracts more than 65,000 visitors, making it one of the most prestigious cultural events in Switzerland. The Solothurn Film Festival was founded in 1966.


Sven Wälti, Head of Film at SRG:

«The approach of combining funding with coaching and networking impressed us from the very outset, as did the ambition to strike out in a new direction in terms of content development and narrative storytelling.»


Film funding: The SRG is actively involved in film festivals as a media partner and supports Swiss co-productions by providing financial funding and expertise. Besides the Swiss Federal Office of Culture, SRG is the most important sponsor of Swiss cinema.