Overview

Flexible and agile

The Story Lab of the Migros Cultural Percentage responds to the individual needs of specific projects with its numerous flexible modules. The modules designed for the content development phase comprise coaching, financial support and different formats for exchanges of ideas, experience and lessons learned.

The modules’ flexibility calls for an assessment of the current situation. To ensure that the modules can be tailored precisely to the project at hand, the support measures that will offer the best possible support are determined in a joint conversation with the applicant following the jury decision. The “Outreach” exchange formats and events within the context of “Im Atelier” form part of every support package.

Research module

Researching

With financial support and, if necessary, know-how, this module facilitates research in all shapes and sizes: from audience research and content research to subject research and location research.

First-time director Britta makes a documentary about the Geneva Ballet. She knows that she first needs to invest a lot of time into intensively researching the dance scene on the ground. She plans this research herself, and we provide her with the financial means she needs to carry it out. At the same time, she can turn to one of our experienced subject experts for some coaching, which is designed to make her aware of the key risks and obstacles facing her research.

Producer Max, his author Lisa and director Elodie want to conduct audience research to find out whether the target audience of their story “Finding Happiness” indeed consists of members of the arthouse cinema audience aged between 30 and 60. They plan this research themselves, We provide them with the financial means they need to carry it out and, on request, put them in touch with an outreach expert to support them in their plans.

Retreat module

Planning

For targeted and concentrated text and simulation work, this module allows beneficiaries to take advantage of a residence at a retreat they have selected. 

Author Luis has already had three feature films successfully shown in cinemas and at festivals in the past. He knows that he works best when he can retreat to a mountain hut for three weeks to work on his text, away from friends and family. He invests the contribution we give him into this retreat.

Group work module

Exchanging

To strengthen interdisciplinary dialogue, this module creates a writers’ room and offers beneficiaries support for regularly exchanging ideas and lessons learned within their own projects.

The “New World Outlook” collective, consisting of three scriptwriters, an actress and two producers, forms a writers’ room to flesh out their new idea for a series. They need a physical place and equipment (flipcharts, whiteboards, magnetic walls) to be able to work and write together. Our support is used to pay for fees, equipment and aspects related to organizational matters.

Sparring module

Discussing

This module opens up sparring opportunities, both for individuals and for groups, on the subjects of scriptwriting, choreography, team-building, visual effects, outreach/impact, animation, transmedia and digital (games/XR). For this, an international pool of experts is on hand for sparring – the module is also open to existing sparring teams, however.

Actress Gloria has already spent a lot of time in front of the camera and is well versed in character-building. Now she would like to be the one to bring a story to the screen. She has the idea, but lacks the professional skills needed to create the artistic, dramaturgical framework. Our script coaches, with whom we have worked successfully for many years, give her an introduction into scriptwriting.

Producer Lisa is looking to break new ground. She knows that film is in flux and would like to work with her author to evaluate the documentary project “Suburban Paradise” from a new perspective. She wants to combine the start of the festival with a VOD assessment. Our outreach experts from Denmark help her during the content development phase to line up the thought experiments she needs.

Joker module

Suggesting

The Story Lab of the Migros Culture Percentage is open to ideas and needs. This module is a place to develop ideas and needs in all kinds of formats and discuss support requirements we are not yet aware of.

Freelance artist Adrian believes that the future of film is in cross-media projects. He wants to underpin his documentary project with VR elements as well as create a social media project for the entire content development phase, which will allow him to integrate socially relevant inputs into the film, as well as start to build awareness of his project among potential target audiences.

CBI (character-based improvisation): Experimental director Louise would like to work using the Mike Leigh method, starting the project without a script, then casting actors and actresses and working with them to develop content in the form of improvisation. The script will only be written after several months of improvisation and rehearsals. At the “outreach” networking workshop, Louise will present her content in a small venue and start to think about where the audience she wants her film to reach will be seated and how to get them excited about the film.

«Ceux qui travaillent» (2018, Direction: Antoine Russbach, Production: Box Productions)