How does support work?

Basic principles

The support focuses on turning ideas into a reality: The Story Lab of the Migros Culture Percentage supports audiovisual narrative projects during the content development stage. Here, two maxims are key: openness for new players and openness in the format selection.

Who can apply for support?

Permitted formats

All formats are supported: cinematographic works (documentary films, feature films, animations, etc.), short films, series, XR (AR, VR, 360°), cross-media projects, games.

The support is open to authors, directors, producers, actors/actresses, freelance artists, designers and technicians working in the audiovisual narrative field.

The Story Lab of the Migros Culture Percentage is open to professional and experienced players as well as young talent and industry newcomers.

What does the support involve

Funding, coaching, exchanges

All successful applicants will receive a basic financial contribution for the content development phase after their situation has been assessed. Different modules will support them in their work. Twice a year, exchange events will be held in the form of workshops and masterclasses. Newcomers can also take advantage of coaching opportunities.

How do I submit an application for support?


Information regarding the application process will follow in January 2021.


The dates will be announced in January 2021.