How does support work?

Basic principles

The support focuses on the early stages of getting an idea off the ground: The Story Lab of the Migros Culture Percentage supports audiovisual narrative projects during the content development stage. Here, two maxims are key: openness in the format selection and openness for new players.

WHAT DO WE SUPPORT?

Promotion

We promote projects that work actively and creatively to overcome current challenges in the audiovisual sector. We are particularly interested in projects that experiment with new materials, new processes for developing ideas and new approaches to the subsequent production and evaluation, such as involving the target group in the development phase.

WHO CAN APPLY FOR SUPPORT?

Permitted formats

All formats are supported: cinematographic works (documentary films, feature films, animations, etc.), short films, series, XR (AR, VR, 360°), cross-media projects, games as well as opportunities to develop ideas in all kinds of formats.

The support is open to authors, directors, producers, actors/actresses, freelance artists, designers and technicians working in the audiovisual narrative field.

The Story Lab of the Migros Culture Percentage is open to experienced artists as well as newcomers

WHAT DOES THE SUPPORT INVOLVE

Funding, coaching, exchanges

All successful applicants will receive a basic financial contribution for the content development phase after their situation has been assessed. Different modules will support them in their work. For each project, a minimum amount of CHF 7,000 and a maximum amount of CHF 25,000 is available. Twice a year, exchange events will be held in the form of workshops and masterclasses. Newcomers can also take advantage of coaching opportunities.

HOW DO I SUBMIT AN APPLICATION FOR SUPPORT?

Procedure

Project ideas can be submitted to the Story Lab of the Migros Culture Percentage twice a year. Before submitting a project, it is important to carefully read the guidelines of the Story Lab of the Migros Culture Percentage (available in german/french/italian). The project can go through the registration process via the link Apply for support (application forms are in german and french and can be submitted in german/french/italian/english) if it meets the formal criteria and conditions that are stipulated. Only applications that have been registered via the online application portal will be reviewed.

Dates 2021

Submission deadline 1: 12 April 2021.
Jury meeting 1: 25 May 2021.
Submission deadline 2: 11 October 2021, 5pm (the application portal will open in September 2021).
Jury meeting 2: 23 November 2021 (the decision will be communicated the following week).

Anonymous submission

Breaking new ground in film funding

In order to take account of the unconscious bias, the applications submitted to the jury will be anonymized. Anonymous submissions are designed to ensure the greatest diversity possible in the projects selected.

«Where We Belong» (2019, Direction: Jaqueline Zünd, Production: real FILM)