How does support work?

Basic principles

The support focuses on the early stages of getting an idea off the ground: The Story Lab of the Migros Culture Percentage supports audiovisual narrative projects during the content development stage. Here, two maxims are key: openness in the format selection and openness for new players.



We promote projects that work actively and creatively to overcome current challenges in the audiovisual sector. We are particularly interested in projects that experiment with new materials, new processes for developing ideas and new approaches to the subsequent production and evaluation, such as involving the target group in the development phase.


Permitted formats

All formats are supported: cinematographic works (documentary films, feature films, animations, etc.), short films, series, XR (AR, VR, 360°), cross-media projects, games as well as opportunities to develop ideas in all kinds of formats.

The support is open to authors, directors, producers, actors/actresses, freelance artists, designers and technicians working in the audiovisual narrative field.

The Story Lab of the Migros Culture Percentage is open to experienced artists as well as newcomers


Funding, coaching, exchanges

All successful applicants will receive a basic financial contribution for the content development phase after their situation has been assessed. Different modules will support them in their work. For each project, a minimum amount of CHF 7,000 and a maximum amount of CHF 25,000 is available. The duration from the orientation meeting to the completion of the work within the modules is set at 6 months. Twice a year, exchange events will be held in the form of workshops and masterclasses. Newcomers can also take advantage of coaching opportunities.



The Migros Culture Percentage Story Lab offers two different submission options during the year: level I for content development in the spring, and level II for concentration of content in the fall. Only projects that were supported in level I are eligible to enter level II. Before submitting a project, it is important to carefully read the guidelines of the Story Lab of the Migros Culture Percentage (available in german/french/italian). The project can go through the registration process via the online application portal (application forms are in german and french and can be submitted in german/french/italian/english). The entry is via the Migros Culture Percentage Story Lab website.

Dates 2022

First submission deadline, level I: April 4, 2022
First jury meeting: May 31/June 1, 2022 (the decision will be announced the following week in written form)
Second submission deadline, level II (submissions may only be made for projects supported in level I): September 19, 2022
(detailed information will be available in spring 2022)

Anonymous submission

Breaking new ground in film funding

In order to take account of the unconscious bias, the applications submitted to the jury will be anonymized. Anonymous submissions are designed to ensure the greatest diversity possible in the projects selected.

«Where We Belong» (2019, Direction: Jaqueline Zünd, Production: real FILM)