The Story Lab of the Migros Culture Percentage is a programme partner of the ZFF Academy and offered current Story Lab participants a special program on the topic of “Finding your Audience – Story Lab meets ZFF Academy” as part of the 17th Zurich Film Festival. On September 30, 2021, the talents of the ZFF Academy and the Story Lab came together to explore the topic of audience. The program included a masterclass with marketing expert John Durie, who talked about strategies and tools from the development phase to distribution and festival launch, as well as a one-to-one ZFF Elevator Pitch with experts Wendy Mitchell and Marta Balaga.
In an effort to bring together as much talent from the field of filmmaking as possible, the Zurich Film Festival has been running the ZFF Academy (formerly ZFF Master Class) since 2006. Each year, aspiring producers, directors and/or screenwriters from around the world are chosen from hundreds of applicants to take part in this 5-day talent promotion programme.