Aida Suljičić derives her expertise in the areas of documentary film, film promotion, funding and culture politics from her experience in innovation, interculture and the creative industries. After completing a Master of Arts in journalism at the University of Zurich, she started out at Amnesty International and Mira Film. She then worked for several programs at Pro Helvetia from 2010 to 2015. From then until 2021, she was employed at SWISS FILMS, first as a program manager and consultant for documentary films and then as head of festival and markets and a member of the management board. Aida, who was born in Bosnia and grew up in the Italian-speaking part of Switzerland, has also been involved in evaluation and research projects in the cultural and film sector, as well as social entrepreneurial activities. Her preferred work is cross-cultural and multi-disciplinary in nature.